Deepfake Videos Look Anything But–Here’s Why That Matters

What you see isn’t always what you get. According to The Wall Street Journal’s article, deep-learning computer applications are duping viewers across the globe with video snippets and audio recordings that look undetectably real. See below for real examples that will make you take a second glance.

How does this impact you as a business owner? 

Fact-checking is more important than ever, especially in light of this new craze. It’s becoming easier for hackers to replicate this technology, which means that video of so-and-so spreading that message may not be real. Before acting on any video, make sure to double-check your sources and cross-reference as necessary. If you don’t believe what you hear from someone who has been a reliable source for you in the past, give them a good old-fashioned phone call or see them in person to verify that the information you’re receiving is real.